Consider the LEGO Group MINDSTORMS® Product

Multiple Choice

Consider the LEGO Group MINDSTORMS® product.If the marketing research measure of success is assembly time for a particular design meant for middle school kids,which would be the best possible marketing action if the results of a marketing research study concluded,"All 10 teams could assemble Design B in 20 minutes but only three teams completed Design A"?

A) Redesign the kits so that assembly time is more uniform.
B) Introduce Design B.
C) Introduce Design A,but add more new features to charge a higher price.
D) Mine the data further for student reactions.
E) Consult the marketing dashboards to analyze LEGO Group sales in the United States.