When Home Depot Entered the Quebec Market in Canada,2 Percent

Multiple Choice

When Home Depot entered the Quebec market in Canada,2 percent of people were aware of the retail chain.To determine advertising effectiveness during the first 18 months in Quebec,awareness research was done a second time.For this research,it was decided that if at least 50 percent of a 600-person sample of the population were aware of the Home Depot brand,it would continue its present advertising program.This is an example of

A) secondary data.
B) a constraint.
C) an assumption.
D) a measure of success.
E) a barrier to entry.