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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Figure 8-4,Question 2 -A(n)________ Question Is the Simplest Form of a Fixed Alternative
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Figure 8-4,Question 2 -A(n)________ Question Is the Simplest Form of a Fixed Alternative

Question 127

Question 127

Multiple Choice

Figure 8-4,Question 2
Figure 8-4,Question 2    -A(n) ________ question is the simplest form of a fixed alternative question that allows only a  yes  or  no  response. A) dichotomous B) open-ended C) closed-end D) attitudinal E) semantic differential
-A(n) ________ question is the simplest form of a fixed alternative question that allows only a "yes" or "no" response.


A) dichotomous
B) open-ended
C) closed-end
D) attitudinal
E) semantic differential

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