While Querying the Company's Databases,marketing Researchers for a Convenience Store

Multiple Choice

While querying the company's databases,marketing researchers for a convenience store chain discovered that when consumers bought a sandwich,many also purchased toothpaste.Researchers used ________ to uncover the statistical link between the two product categories.

A) linear trend extrapolation
B) heuristic modeling
C) data mining
D) descriptive research
E) business intelligence