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    Exam 8: Marketing Research: From Customer Insights to Actions
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    There Are Three Key Elements When Developing the Research Plan
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There Are Three Key Elements When Developing the Research Plan

Question 144

Question 144

Multiple Choice

There are three key elements when developing the research plan.One of these is


A) specify measures of success.
B) set the research objectives.
C) determine how to report the findings.
D) evaluate previous research results.
E) identify data needed for marketing actions.

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