Market Segmentation Stresses ________ and Relating Them to Specific Marketing

Multiple Choice

Market segmentation stresses ________ and relating them to specific marketing actions.

A) aligning tasks to match competitor tactics
B) grouping people according to similar needs
C) dividing people within a market randomly into equally sized groups
D) dividing people into the smallest groups possible
E) identifying potential new buyers who are not yet familiar with a new product