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    Exam 9: Market Segmentation, targeting, and Positioning
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    Airline Programs That Encourage Passengers to Repeatedly Use the Same
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Airline Programs That Encourage Passengers to Repeatedly Use the Same

Question 163

Question 163

Multiple Choice

Airline programs that encourage passengers to repeatedly use the same airline focus on usage rate and employ a(n) ________ strategy.


A) rate of recurrence
B) product utilization
C) incidence
D) frequency marketing
E) consumption index

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