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For Shopping Products, the Consumer

Question 135

Multiple Choice

For shopping products, the consumer


A) purchases the items frequently, conveniently, and with a minimum of effort.
B) compares several alternatives on criteria such as price, quality, or style.
C) makes a special effort to search out the items and buy them.
D) does not know about the items or knows about them but does not initially buy them.
E) buys the items as a result of buying other consumer products, such as impulse purchases.

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