A Concept Test Is an

Multiple Choice

A concept test is an

A) internal evaluation among members of the entire cross-functional new-product development team that consists of preliminary testing of a new-product idea rather than the actual product.
B) external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product.
C) internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item.
D) in-house computer simulation of the new product that closely resembles the actual product to forecast sales.
E) in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan.