A Direct Marketing Channel Refers to

Multiple Choice

A direct marketing channel refers to

A) the distribution of products and services directly from the manufacturer's production site to end users.
B) the traditional chain of distribution from manufacturer to retailer to consumer.
C) the use of agents that represent a single producer and are responsible for the entire marketing function of that producer.
D) a method of distribution that allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson.
E) a method of distribution that allows consumers to buy products through direct personal interaction with the manufacturer's representatives in order to provide more personalized service.