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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    A Company or Person Who Has Information to Convey During
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A Company or Person Who Has Information to Convey During

Question 227

Question 227

Multiple Choice

A company or person who has information to convey during the communication process is referred to as a(n)


A) encryptor.
B) message carrier.
C) originator.
D) receiver.
E) source.

Correct Answer:

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