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    Exam 18: Advertising, Sales Promotion, and Public Relations
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    In the Hierarchy of Effects, a Favorable Experience on the First
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In the Hierarchy of Effects, a Favorable Experience on the First

Question 62

Question 62

Multiple Choice

In the hierarchy of effects, a favorable experience on the first trial causes the consumer's repeated purchase and use of the product or brand in the ________ stage.


A) evaluation
B) adoption
C) awareness
D) interest
E) usage

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