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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    The Key Difference Between the Traditional Marketplace and the New
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The Key Difference Between the Traditional Marketplace and the New

Question 40

Question 40

Multiple Choice

The key difference between the traditional marketplace and the new marketspace is that the latter is a ________ exchange environment.


A) tangible
B) competitive
C) physical
D) material
E) digital

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