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Careerbuilder

Question 17

Multiple Choice

Careerbuilder.com has made its Monk-e-mail site, which allows users to send personalized, private-themed e-cards for all occasions, so compelling that more than 100 million Monk-e-mails have been sent since 2006. Careerbuilder.com is using ________ to promote its services.


A) viral marketing
B) opt-out marketing
C) customerization
D) niche marketing
E) buzz marketing

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