Synergy Analysis Seeks Opportunities by Finding the Optimum Balance Between

Multiple Choice

Synergy analysis seeks opportunities by finding the optimum balance between

A) the needs of the manufacturer versus the needs of the consumer.
B) the desire for profit versus responsibility to society as a whole.
C) the expense of marketing effort versus the marketing results obtained.
D) a firm's market segments and its product groupings.
E) marketing efficiencies versus R&D-manufacturing efficiencies.