Which of the Following Statements Best Reflects the Guideline for Working

Multiple Choice

Which of the following statements best reflects the guideline for working toward consensus-building when developing marketing plans?

A) The firm's marketing plans enable results to be compared with planned targets,using precise marketing metrics.
B) The firm insists on ownership of the marketing plan by team members and stakeholders.
C) The firms ensures that the right person to implement plans is heavily involved in making the plans.
D) To motivate people,the firm sets achievable goals.
E) The firm ensures that people at all levels in the firm understand what,when,and how they are to accomplish their tasks.