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    Exam 3: Fundamental Differences Between Goods and Services
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    Match the Appropriate Unique Service Feature with the Resulting Marketing
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Match the Appropriate Unique Service Feature with the Resulting Marketing

Question 32

Question 32

Multiple Choice

Match the appropriate unique service feature with the resulting marketing challenge the feature poses.
-Prices are difficult to set.


A) intangibility
B) inseparability
C) heterogeneity
D) Perishability

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