Multiple Choice
Which of the following would NOT be considered a tangible clue?
A) the quality of instruction in an educational setting
B) the appearance of employees
C) the appearance of the firm's physical facilities
D) the smile on an employee's face
E) the quality of paper stock use to produce a firm's brochures.
Correct Answer:

Verified
Correct Answer:
Verified
Q24: Match the appropriate service feature with the
Q25: Solutions used to minimize the marketing problems
Q26: Match the appropriate unique service feature with
Q27: Possible solutions that firms use to minimize
Q28: Discuss the primary marketing challenge associated with<b>
Q30: Of the four unique service characteristics that
Q31: The unique service characteristic that reflects the
Q32: Match the appropriate unique service feature with
Q33: Discuss the primary marketing challenge associated with<b>
Q34: Which of the following strategies increases the