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    Services Marketing Concepts
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    Exam 3: Fundamental Differences Between Goods and Services
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    Of the Four Unique Service Characteristics That Distinguish Goods from Services,the
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Of the Four Unique Service Characteristics That Distinguish Goods from Services,the

Question 30

Question 30

Multiple Choice

Of the four unique service characteristics that distinguish goods from services,the one that is the primary source of the other three characteristics is:


A) intangibility.
B) inseparability.
C) homogeneity.
D) perishability.
E) heterogeneity.

Correct Answer:

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