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    Business
  3. Study Set
    Services Marketing Concepts
  4. Exam
    Exam 12: Defining and Measuring Service Quality
  5. Question
    Which of the Following Is NOT a Component of a Service
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Which of the Following Is NOT a Component of a Service

Question 27

Question 27

Multiple Choice

Which of the following is NOT a component of a service quality information system?


A) mystery shopping
B) customer retention interviews
C) after-sale surveys
D) employee surveys
E) total market service quality surveys

Correct Answer:

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