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    Services Marketing Concepts
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    Exam 12: Defining and Measuring Service Quality
  5. Question
    The SERVQUAL Dimension That Is Typically Noted as the Least
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The SERVQUAL Dimension That Is Typically Noted as the Least

Question 30

Question 30

Multiple Choice

The SERVQUAL dimension that is typically noted as the least important by customers is the ____ dimension.


A) tangibles
B) empathy
C) responsiveness
D) assurance
E) reliability

Correct Answer:

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