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  3. Study Set
    Advertising and Promotion
  4. Exam
    Exam 5: Advertising, Integrated Brand Promotion, and Consumer Behavior
  5. Question
    When an Individual Feels a Symbolic or Self-Expressive Meaning About
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When an Individual Feels a Symbolic or Self-Expressive Meaning About

Question 14

Question 14

True/False

When an individual feels a symbolic or self-expressive meaning about a brand, his or her involvement level tends to be lower within this product category.

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