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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 6: Market Segmentation Positioning and the Value Proposition
  5. Question
    Companies Can Do Well by Spending Advertising Dollars to Target
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Companies Can Do Well by Spending Advertising Dollars to Target

Question 40

Question 40

True/False

Companies can do well by spending advertising dollars to target nonusers over other user groups, since they offer the highest level of opportunity.

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