Multiple Choice
The Folgers brand team looked at the diverse market of all coffee drinkers, then broke it down by age.When the team chose to focus on just-graduated-20-somethings, it was
A) benefit positioning.
B) positioning.
C) targeting.
D) segmenting.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q22: When formulating a positioning strategy, a multiple-benefits
Q23: Spending advertising dollars to get "switchers" to
Q24: The Folgers team aligned its marketing mix
Q25: Thorson and Moore place as the paramount
Q26: A is a core idea that frames
Q28: The positioning model from Anne Bahr constitutes
Q29: What is a positioning strategy? Explain the
Q30: When ad agency professionals are creating a
Q32: are consumers who are so committed to
Q58: Which of the following is true of