In Mobil's Positioning as the "Friendly Serve" Station, It Had

Multiple Choice

In Mobil's positioning as the "Friendly Serve" station, it had many good reasons to select the particular target market that it did.But one issue that was NOT a factor was that the segment

A) spent the largest amount of money at service stations.
B) had the greatest number of consumers in sheer numbers.
C) had potential for growth.
D) bought little extras besides just gas.