Multiple Choice
Two fundamental questions must be asked by an advertiser when trying to determine which market segment to target.They are "What do members of the segment want in a product?" and
A) "How much are they willing to pay for it?"
B) "Is the segment currently growing?"
C) "What are they willing to settle for?"
D) "Can my company provide it?"
Correct Answer:
Verified
Correct Answer:
Verified
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