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    Advertising and Promotion
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    Exam 6: Market Segmentation, Positioning, and the Value Proposition
  5. Question
    State Farm's "Like a Good Neighbor" Ad Campaign Is an Example
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State Farm's "Like a Good Neighbor" Ad Campaign Is an Example

Question 36

Question 36

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State Farm's "Like a Good Neighbor" ad campaign is an example of consistent positioning over time.

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