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    Exam 10: Creative Message Strategy
  5. Question
    One of the Strategic Implications of the Slice-Of-Life Advertising Approach
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One of the Strategic Implications of the Slice-Of-Life Advertising Approach

Question 102

Question 102

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One of the strategic implications of the slice-of-life advertising approach is the possibility that the brand may become a cultural icon-another Coca-Cola.

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