Scenario 10-4 In the "Chicago Shopping" Section of the Chicago Tribune Website

Multiple Choice

Scenario 10-4
In the "Chicago Shopping" section of the Chicago Tribune website, the following ads were listed:
-(Scenario 10-4) In ad #1, the company's name and logo are at the center of the advertisement. Apparently, marketers are trying to hammer the images into consumers' heads. Target likely created the ad based on which of the following accepted concepts concerning repetition?

A) Repetition is a complex form of advertising.
B) Repetition is best used during direct comparison with other brands.
C) Repetition is a tried-and-true way of gaining easier retrieval of brand names from consumer's memory.
D) Repetition advertising works well when considering the purchase of parity products.