menu-iconExamlexExamLexServices

Discover

Ask a Question
  1. All Topics
  2. Topic
    Business
  3. Study Set
    Advertising and Promotion
  4. Exam
    Exam 10: Creative Message Strategy
  5. Question
    The Value of the Testimonial Lies in the _____ Behind
Solved

The Value of the Testimonial Lies in the _____ Behind

Question 98

Question 98

Multiple Choice

The value of the testimonial lies in the _____ behind the presentation of a brand's attributes.


A) truth
B) authority
C) anxiety
D) information

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q77: What is message strategy? How is it

Q79: Scenario 10-3<br>Advertisers have a wide choice of

Q93: Scenario 10-5<br>In 2007, Michigan-based Ford Motor Company

Q94: Some people assume a brand is the

Q95: Scenario 10-5<br>In 2007, Michigan-based Ford Motor Company

Q96: An advertiser for bubble gum attempts to

Q97: A big advantage of sex-appeal ads is

Q101: Consumers often rely on opinions and testimonials

Q102: One of the strategic implications of the

Q103: Scenario 10-4<br>In the "Chicago Shopping" section of

Examlex

ExamLex

About UsContact UsPerks CenterHomeschoolingTest Prep

Work With Us

Campus RepresentativeInfluencers

Links

FaqPricingChrome Extension

Download The App

Get App StoreGet Google Play

Policies

Privacy PolicyTerms of ServiceHonor CodeCommunity Guidelines

Scan To Download

qr-code

Copyright © (2025) ExamLex LLC.

Privacy PolicyTerms Of ServiceHonor CodeCommunity Guidelines