Shortly After Your Agency Agrees to Create a New Campaign

Multiple Choice

Shortly after your agency agrees to create a new campaign for a well-known instant coffee, a creative brief needs to be put together.Why is a creative brief so important?

A) It pulls together initial ideas for copy, visuals, media, and overall concept from various team members.
B) It acts as the checkbook and the balance sheet to keep expenses on track.
C) It gets the creative team started with a list of suggested ideas from the client.
D) It is produced based on brainstorming by all agency and client staff involved in the campaign.