Scenario 11-2 You Are the Creative Director at a Milwaukee Ad Agency.Today

Multiple Choice

Scenario 11-2
You are the creative director at a Milwaukee ad agency.Today, your copywriters are presenting you with their ideas for several 30-second radio spots for the City of Milwaukee Tourism Bureau, which wants to feature its own information center and tours, as well as city museums, art galleries, concerts, festivals, and special events.When they are ready, the best ideas will be taken to the marketing director at the City of Milwaukee for review and approval.
-(Scenario 11-2) One copywriter shows you an idea that involves an announcer reading a "top ten" list of cool reasons to visit Milwaukee.What basic guidelines of radio copywriting does this technique address?

A) Repeat the brand name.
B) Stress the main selling points.
C) Stimulate the imagination.
D) Tailor copy to a time, place, and audience.