A Copywriter Is Just Starting on a Print Ad for a New

Multiple Choice

A copywriter is just starting on a print ad for a new brand of dishwasher detergent.What is the first step in developing copy for print?

A) sketching an overall view of the finished ad
B) meeting with the creative director to brainstorm a list of exciting words to be included
C) deciding how to use, or not use, the three main components of print copy
D) writing a few rough headlines and possibly subheads