Scenario 11-4 You Are a Production Assistant Working on a 30-Second Television

Multiple Choice

Scenario 11-4
You are a production assistant working on a 30-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies and young dogs.The client wants to emphasize the healthful ingredients as well as the "happy and fun-loving" nature of the product.
-(Scenario 11-4) The first cut of the ad is attractive, touching, cute, and just humorous enough.When an audience tests it, most viewers really like the dogs, the visuals, and the music-but they don't remember the product.Which creative guideline for television was forgotten?

A) Persuade as well as entertain.
B) Avoid humor whenever possible.
C) Maintain a feeling of continuity.
D) Show the brand.