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    Exam 17: Integrating Direct Marketing and Personal Selling
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    With the Power That Comes from Every New Computer Chip
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With the Power That Comes from Every New Computer Chip

Question 47

Question 47

True/False

With the power that comes from every new computer chip, today's marketers can gather and manage a massive amount of information.They might think of their overall goal as cultivating a kind of cybernetic intimacy with customers.

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