Multiple Choice
A suburban country club contacts each member who holds a golf membership and inquires as to whether he or she would also like to purchase a pool membership for the entire household. The country club personnel are using their marketing database for
A) personal selling.
B) creative selling.
C) marcom selling.
D) cross-selling.
Correct Answer:

Verified
Correct Answer:
Verified
Q12: Creative selling involves answering questions and providing
Q39: Cross-selling is the practice of identifying past
Q45: Your phone rings one evening at dinnertime.A
Q47: With the power that comes from every
Q48: The broad concept of _ is interactive
Q51: Scenario 17-4<br>Trapper's Lake Lodge is rustic hotel
Q52: Scenario 17-1<br>If you walk into a Cracker
Q53: One great benefit of a database is
Q54: Scenario 17-1<br>If you walk into a Cracker
Q55: Direct marketing is defined as an interactive