True/False
One simple element in a customer database-a date of birth-allows companies to do something a little special and contact customers on their birthdays.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q48: A home decor catalog is trying to
Q54: Products that are higher priced,complicated to use,or
Q86: A fast-growing frozen yogurt chain discovers the
Q87: A salesperson sells sets of interrelated components,
Q88: You are the marketing manager for the
Q89: An RFM analysis is used to<br>A)determine which
Q90: A recent surge in database development has
Q93: External lists are the starting point for
Q94: A company wants to sell a window
Q96: The one characteristic that makes direct marketing