Essay
You are the marketing manager for the Internet's largest online shoe retailer.The company ships shoes of all types, styles, and sizes to locations throughout the U.S.and around the world.Given a choice between access to a mailing list and access to a marketing database, which would you choose? Define each.What are the advantages of your choice? Be as specific as possible.
Correct Answer:
Verified
A mailing list is simply a file of the n...View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q48: A home decor catalog is trying to
Q83: A direct marketing campaign can serve many
Q84: A real estate firm has a name-and-address
Q85: The most complex and demanding type of
Q86: A fast-growing frozen yogurt chain discovers the
Q87: A salesperson sells sets of interrelated components,
Q89: An RFM analysis is used to<br>A)determine which
Q90: A recent surge in database development has
Q91: One simple element in a customer database-a
Q93: External lists are the starting point for