Multiple Choice
The development and expansion of ____ and ____, are among several societal factors that are driving the growing popularity of direct marketing today.
A) credit cards; computers
B) telemarketing; bulk emailing
C) mail-order firms; catalog houses
D) telecommunications; door-to-door sales
Correct Answer:
Verified
Correct Answer:
Verified
Q58: Direct marketing is an interactive system that
Q59: Failure to get the consumer dialogue right
Q60: A nationally distributed fashion and beauty magazine
Q61: A shoe retailer uses its marketing database
Q62: Scenario 17-3<br>As the number of firms utilizing
Q64: Two broad categories of mailing lists should
Q65: A busy mother of four children is
Q66: What is one main reason why direct
Q67: Scenario 17-3<br>As the number of firms utilizing
Q68: A direct marketer promoting a service industry