A Shoe Retailer Uses Its Marketing Database to Run an RFM

Multiple Choice

A shoe retailer uses its marketing database to run an RFM analysis on its customers.The F in RFM stands for frequency and refers to the number of times a customer

A) was reached with any kind of advertising message.
B) was reached through a direct marketing medium.
C) bought a product from the company.
D) bought a product from a certain product category.