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    Advertising and Promotion
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    Exam 17: Integrating Direct Marketing and Personal Selling
  5. Question
    Direct Marketing Is an Interactive System That Uses One or More
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Direct Marketing Is an Interactive System That Uses One or More

Question 58

Question 58

True/False

Direct marketing is an interactive system that uses one or more forms of advertising media to effect a measurable response and/or transaction at any location.

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