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An Emphasis on Producing Measurable Effects Is One of the Noted

Question 41

Multiple Choice

An emphasis on producing measurable effects is one of the noted appeals of direct marketing.In evaluating direct marketing programs, ____ and ____ are frequently used.


A) cost per contact; cost per consumer
B) cost per rating point; cost per share
C) cost per thousand; cost per million
D) cost per inquiry; cost per order

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