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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 17: Integrating Direct Marketing and Personal Selling
  5. Question
    Direct Marketers Employ Mailing Lists Because They Are Easy to Use
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Direct Marketers Employ Mailing Lists Because They Are Easy to Use

Question 68

Question 68

True/False

Direct marketers employ mailing lists because they are easy to use and inexpensive.

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