Xercise, a Nationwide Fitness Center Chain, Interviews Its Customers to Determine

Multiple Choice

Xercise, a nationwide fitness center chain, interviews its customers to determine their wants and needs regarding their local center's services, classes, equipment, facility features, business hours, etc.The marketers at Xercise are in the process of developing

A) a marketing database.
B) an external mailing list.
C) a geo-demographic data source.
D) a single-source tracking study.