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David, the CEO of a Beverage Company, Wants to Find

Question 16

Multiple Choice

David, the CEO of a beverage company, wants to find out the reason for the erratic financial performance of the company over the past three years. For this, David scrutinizes the bi-quarterly sales records of the company and its annual profits. In this scenario, David is trying to analyze his company's _____.


A) product bundling
B) product lining
C) product mix
D) product life cycle

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