Multiple Choice
Graham's Choicest is a popular brand of dairy products. The brand plans to introduce two new flavors of milkshakes in the market. Before starting the production and manufacturing of the new products, the company asks mall visitors in three different locations to try out the samples of its new offerings and give their feedback. In the given scenario, Graham's Choicest is most likely in the _____ stage of the new product development process.
A) development
B) testing
C) commercialization
D) idea screening
Correct Answer:
Verified
Correct Answer:
Verified
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