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  3. Study Set
    BUSN Study Set 3
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    Exam 12: Product and Promotion: Creating and Communicating Value
  5. Question
    _____ Is Designed to Stimulate Wholesalers and Retailers to Push
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_____ Is Designed to Stimulate Wholesalers and Retailers to Push

Question 57

Question 57

Multiple Choice

_____ is designed to stimulate wholesalers and retailers to push specific products more aggressively over the short term.


A) Product placement
B) Trade promotion
C) Viral marketing
D) Consumer promotion

Correct Answer:

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