Several Tools Can Be Used to Capture Underlying Dimensions of Social

Multiple Choice

Several tools can be used to capture underlying dimensions of social change.When Google announced the development of new software that consumers could download to their mobile phones and receive free turn-by-turn directions,investors fled traditional global positioning system (GPS) makers like TomTom and Garmin.Within hours after Google's announcement, Garmin's shares had dropped by 17 percent and TomTom's by 21 percent.This is an example of ________.

A) foreign market opportunity analysis
B) competitive assessment
C) content analysis
D) scenario building
E) joint occurrence