Question 1

Several tools can be used to capture underlying dimensions of social change.When Google announced the development of new software that consumers could download to their mobile phones and receive free turn-by-turn directions,investors fled traditional global positioning system (GPS)makers like TomTom and Garmin.Within hours after Google's announcement, Garmin's shares had dropped by 17 percent and TomTom's by 21 percent.This is an example of ________.

Accepted Answer

A) foreign market opportunity analysis 
B) competitive assessment 
C) content analysis 
D) scenario building 
E) joint occurrence

Question 2

In order to stay close to their customers,proactive firms are developing ________.

Accepted Answer

A) interviews 
B) joint occurrences 
C) export complaint systems 
D) content analyses 
E) Delphi studies

Question 3

Broad-based research to obtain information about the general variables of a target market outside a firm's home country is called a ________.

Accepted Answer

A) foreign market opportunity analysis 
B) competitive assessment 
C) Delphi studies 
D) scenario building 
E) content analysis

Question 4

Explain the difference between secondary and primary research and provide the major data sources of each.

Accepted Answer

The answer of Explain the difference between secondary and primary...

Question 5

Data used as a substitute for more desirable data that are unobtainable is called ________.

Accepted Answer

The answer of Data used as a substitute for more...

Question 6

Using data services for research means that professionals do not need to leave their offices,going from library to library to locate the facts they need.

Accepted Answer

A) True 
 B)False

Question 7

________ allow customers to contact the original supplier of a product in order to inquire about products,make suggestions,or present complaints.

Accepted Answer

The answer of ________ allow customers to contact the original...

Question 8

________ can provide the decision maker with basic data for most ongoing decisions.

Accepted Answer

The answer of ________ can provide the decision maker with...

Question 9

Executives at Fresh Cut Flowers Company are interested in obtaining data from governments,international institutions,service organizations,trade associations,directories,and other firms.The type of data that those at Fresh Cut Flowers are looking for is called ________ data.

Accepted Answer

A) primary 
B) secondary 
C) unstructured 
D) qualitative 
E) quantitative

Question 10

Typically,Delphi studies are carried out with groups of about ________ well-chosen participants who possess expertise in an area of concern,such as future developments of the international trade environment.

Accepted Answer

A) 10 
B) 20 
C) 30 
D) 100 
E) 150

Question 11

The ideal size for a focus group is ________ participants.

Accepted Answer

A) one to three 
B) five to seven 
C) seven to ten 
D) eleven to fourteen 
E) fifteen to seventeen

Question 12

Managers are motivated to engage in international research because the majority of them are sensitive to differences in culture,consumer tastes,and market demands.

Accepted Answer

A) True 
 B)False

Question 13

There is a lack of consensus over how to manage the free flow of research for the sake of national security.

Accepted Answer

A) True 
 B)False

Question 14

All sorts of comical things can go wrong when a company translates its advertising into foreign languages.

Accepted Answer

A) True 
 B)False

Question 15

The intent of research for qualitative information is to amass data and search for statistical significance.

Accepted Answer

A) True 
 B)False

Question 16

________ is a research process that consists of matching markets to corporate strengths and providing an analysis of the best potential for specific offerings.

Accepted Answer

The answer of ________ is a research process that consists...

Question 17

________ are a research technique in which representatives of a proposed target audience contribute to market research by participating in an unstructured discussion.

Accepted Answer

The answer of ________ are a research technique in which...

Question 18

When quantitative data are desired,________ and ________are more appropriate research instruments.

Accepted Answer

A) observation; focus groups 
B) interviews; focus groups 
C) observation; interviews 
D) surveys; experimentation 
E) surveys; observation

Question 19

________ are obtained by a firm to fill specific information needs.

Accepted Answer

The answer of ________ are obtained by a firm to...

Question 20

The single most important cause of failure in international business is:

Accepted Answer

A) Insufficient capital 
B) Poor management 
C) Insufficient preparation and information 
D) Poor pricing strategies 
E) Inadequate staff training

Exam 12: Building the Knowledge Base Research Tools

In order to stay close to their customers,proactive firms are developing ________.

Broad-based research to obtain information about the general variables of a target market outside a firm's home country is called a ________.

Explain the difference between secondary and primary research and provide the major data sources of each.

Data used as a substitute for more desirable data that are unobtainable is called ________.

Using data services for research means that professionals do not need to leave their offices,going from library to library to locate the facts they need.

________ allow customers to contact the original supplier of a product in order to inquire about products,make suggestions,or present complaints.

________ can provide the decision maker with basic data for most ongoing decisions.

Executives at Fresh Cut Flowers Company are interested in obtaining data from governments,international institutions,service organizations,trade associations,directories,and other firms.The type of data that those at Fresh Cut Flowers are looking for is called ________ data.

Typically,Delphi studies are carried out with groups of about ________ well-chosen participants who possess expertise in an area of concern,such as future developments of the international trade environment.

The ideal size for a focus group is ________ participants.

Managers are motivated to engage in international research because the majority of them are sensitive to differences in culture,consumer tastes,and market demands.

There is a lack of consensus over how to manage the free flow of research for the sake of national security.

All sorts of comical things can go wrong when a company translates its advertising into foreign languages.

The intent of research for qualitative information is to amass data and search for statistical significance.

________ is a research process that consists of matching markets to corporate strengths and providing an analysis of the best potential for specific offerings.

________ are a research technique in which representatives of a proposed target audience contribute to market research by participating in an unstructured discussion.

When quantitative data are desired, and are more appropriate research instruments.

________ are obtained by a firm to fill specific information needs.

The single most important cause of failure in international business is: