Multiple Choice
Which of the following are the primary reasons to include internet advertising as part of the overall media mix?
A) Audience targeting,local reach and cost effectiveness
B) Accountability,local reach and cost effectiveness
C) Accountability,fixed price and cost effectiveness
D) Audience targeting,accountability and cost effectiveness
E) Audience targeting,fixed price and local reach
Correct Answer:

Verified
Correct Answer:
Verified
Q48: In Australia,expenditure on online advertising topped _
Q49: What is the role of the internet?<br>A)Entertainment<br>B)Information<br>C)Economic<br>D)Social<br>E)All
Q50: What phrase refers to unexpected communication tools
Q51: The linked system of international computer networks
Q52: An online retailer would best use offline
Q54: Online businesses may use offline advertising to
Q55: Jenny has started a business selling computer
Q56: Floating ads literally float over the page.
Q57: The top website in Australia for 2013
Q58: What do most internet users depend upon